MBC Action launched in 2007 with the latest action packed movies, dramas and thrillers targeting young Arab males. The new addition proved to be an instant success. Since then, it has been growing aggressively and even more so since it started developing localized content that appeals to the passions of Arab men.
The show to come out this initiative is “Driven”, launched on 23 November 2010. Ever since then, MBC Action has successfully introduced a new production every year. The show is a weekly, cutting-edge, credible magazine format, car show that satisfies the insatiable appetite of diehard car enthusiasts. It holds an editorially strong package geared predominantly towards the ever-growing Saudi male youth, who are fully engaged in the car-pimping culture.
“Action Ya Dory”, was launched in 13 December 2011; a highly successful and popular live football show, which airs seven times a week and is hosted by Saudi presenter Waleed Al Farraj. The show is built around highlights from the Saudi League and features a tabloid review of the happenings in the Saudi football world. Waleed Al-Farraj, is one of the most influential sports anchors, who is highly regarded by Saudis for his bold and open approach. Walid enjoys massive social media equity with more than 2M twitter followers.
MBC Action followed with “Desert Force” — the first Arab Mixed Martial Arts Grand Prix, which launched in September 19 2012. Desert Force “Al Academiya” was launched in Nov 4th 2013, targeting Arab MMA fighters.
On top of a very dynamic and exciting TV offering, MBC Action introduced the first of its kind youth event in Saudi Arabia, “Actionha Fel Riyadh” in 2010. Following that success, the lifestyle male website was launched by end of 2010. To complement this cross platform success, MBC ACTION has built a massive social media following across the region and now has more than 2.7M twitter followers and above 7.1M Facebook fans.
The channel is also considered, the only Arab male entertainment destination in the region; delivering a focused and dynamic 360 experience, which extends out of TV, into on-ground, online and social media.
MBC Action can be received in the all Middle East and North Africa region, through the Nilesat/Eutelsat 7W satellite, and viewers can receive it for free.