The Persian Music Channel, more commonly known under the acronym PMC, is a dedicated entertainment channel for Hot Bird. It belongs to the audiovisual company Persian Media Corporation. From its headquarters located at Dubai Media City (UAE), the product and TV station broadcasts programmes in Persian and in Arabic languages as well as being in high definition. These programmes are available to viewers who are as far afield as America, Europe, the Middle East, Central Asia and the Maghreb. The slogan is clear: spreading the Persian way entertainment worldwide. Since it first launched its activities in 2003, the channel recorded viewing figures which is constantly growing and attracting the young Arab generation through its tailored programmes and thanks to its dynamic team.
The grid of PMC programmes includes in the main oriented broadcast video clips that show all genres of Persian culture in its music. The titles of the Iranian singers of the Diaspora are left behind as they go on the air. Also the chain offers Arab, Kurdish and Turkish hits. The playlists broadcast on this television station adapt to the preferences of the majority. They incorporate the best of traditional rhythms, but mainly devote themselves to contemporary music; the best clips of the moment are voted on by viewers. TV broadcasters scan the news from the world of Persian entertainment and report back on them. Similarly, major cultural and artistic events are relayed on PMC to a larger audience.