The Persian language channel Manoto 1 is owned by Marjan Television Network Ltd. Launched in 2010, it has headquarters in Iran and the United Kingdom. Considered to be one of the most influential TV stations broadcasting in Iran, it is aimed at a wide audience and intends to be a showcase for Persian popular culture around the world. Its coverage area includes Europe, North Africa and the Middle East, and its human and material resources are such that it is able to cultivate a continually growing audience. At the same time, its programming is constantly refreshed and renewed to reflect the aspirations of followers of the Persian lifestyle.
Manoto 1’s schedules have evolved over the years to the point where they are now comprised of a broad range of TV shows offering a varied viewing experience. The channel broadcasts documentaries, movies and drama series, as well as carrying news relating to different fields. In addition, it features a number of flagship entertainment programmes centred on promoting Persian culture. With the Googoosh Music Academy – the Iranian equivalent of American Idol – it brings the next generation of the nation’s singing talent to the public eye and helps them to improve their vocal performances. Meanwhile, cooking enthusiasts are sure to love Befarmaeed Sham, a competition where participants create meals for a discerning panel of judges. Manoto 1 also broadcasts several high profile beauty queen contests, including Miss World and Miss Universe.