First launched in 2007, KICC TV is a television station owned by the British religious movement Kingsway International Christian Centre. Operating under the leadership of the prophet-founder of the congregation, Matthew Ashimolowo, the channel exclusively covers topics relating to religion and is intended for all age categories. If its orientation is clearly directed toward spirituality, non-practitioners could equally benefit from moral lessons on this channel for answers to their everyday problems.
The KICC TV channel is positioned as a new kind of religious programming, and stands out from the many television stations that broadcast their services in the same niche. The aim of the channel is to bring real added value to the audience through its educational and outreach programs. Every day, KICC TV broadcasts dynamic sermons by the charismatic pastors belonging to the congregation. These cover a huge variety of topics, such as the individual’s faith relationship with God, and moral questions like the nature of sin. Lively panel discussions on more general topics are also broadcast on the channel, and aim to raise awareness among viewers of different ages and lifestyles. The KICC TV programming schedule attaches a great deal of importance to gospel music. This means that passionate followers of this kind of music have a great opportunity to hear a variety of music tracks or full concerts by acclaimed gospel artists. The channel’s musical programs are sandwiched between religious teachings, with the aim of allowing viewers to mix musical pleasure with moments of spiritual adoration.