The Dubai TV Europe channel is part of the wider incorporated network offered by the Dubai Media Incorporated group. It covers a variety of topics and is very popular with people in Arab countries, though it was designed for Arab viewers living and working across Europe. The majority of the programmes on Dubai TV Europe are produced in Dubai and the channel aims to offer shows looking at the world of work, the family, and local heritage throughout the Arab world. The channel broadcasts stories, cartoons, news broadcasts, variety shows, drama series and game shows. Dubai TV Europe also broadcasts some live events, mostly political and sporting ones. The programmes are made with a great emphasis on combining cultural and artistic merits, and the channel aims to give a voice to the people of the United Arab Emirates in order to express their culture, lifestyle and heritage to viewers across Europe by following the everyday lives of several families who live in and around Dubai. As well as this, there are many programmes which examine and provide information on the economic policies of Dubai and the wider United Arab Emirates, as well as promote the country’s political and financial successes. Sometimes, Dubai TV Europe also broadcasts certain foreign programmes, either subtitled or dubbed in Arabic. The channel has been broadcasting in the United Arab Emirates since 1979. Dubai TV Europe first made it to Europe in 1995 and it extended its reach into Asia and Australia in 2004.