Al Masriyah is the Egyptian national TV channel and is aimed at a family audience, carrying a wide variety of entertainment programming for all tastes and interests, broadcast in the Arabic language. The channel begins each morning with a reading from the Koran, and continues throughout the day with the best of programs collected from a variety of Arabic public channels and national broadcasters. The range of cultural, sport, and entertainment content is suitable for both youngsters and adults, with up-to-the-minute coverage of the latest music artists and others that focus on the youth audience, while a wide variety of diverse entertainment and talk shows have strong appeal for viewers of all ages. The channel also features a wide selection of sports coverage from across the Arab world, including the Egyptian D1, along with all of the most popular serials and dramas produced in Arabic so you can keep up with your favourite characters and episodes. Al Masriyah also keeps you informed and up to date with current events with its high quality daily news cast, and more entertainment is provided with regular re-runs of classic films from all eras past, alongside all the latest new movie releases from across the world. Al Masriyah is the official TV channel of the Egyptian government, and was formerly known as ESC1.